Meri Body - an app for Body Literacy

Making Body Literacy mobile, educational, empowering and tangible
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About the app

Despite increasing female education and a decreasing gender bias, certain topics remain taboo in India.

Periods, fertility, contraception, intercourse, pregnancy and more aren’t properly covered by structured education or parental guidance. This still leads to misunderstanding, misinformation and a reluctance to adopt healthy practices and attitudes. This negatively impacts the potential of young women in all aspects of their lives.

Meri Body (meaning “my body” in Hindi) uses mobile technology to enhance the knowledge. The app aims to empower and educate millions of (semi) illiterate young women (aged 15-25) on body literacy using simple videos, in a country where technology is increasingly becoming the most important way to access information.

Gently talking about sensitive subjects to encourage young women to break the taboos that still exist in India

Intuitive and simple design means even illiterate women in rural areas can learn about the sexual and reproductive aspects

Creating a community of educated girls and connecting to certified medical advice and help when required

In media

65%

of the population is younger than 35 years, more than 50% of citizens are younger than 25 years (48,5% are women)

46%

of all Indian women own mobile phones
(NFHS, 2016)

27%

of married women between the ages of 20-24 years got married before turning 18 years (NFHS, 2016)

Meri Body appeals - help eradicate period poverty organized by Namita Krul

Mother's Day Appeal: help eradicate Period Poverty!" Choosing to educate … Namita Krul needs your support for Meri Body appeals - help eradicate period poverty

Meet the change makers

Namita Krul
Founder & CEO Meri Body
Patrick Krul
Strategic Partner
Imke Grens
Digital Project Manager
Jelke Schippers
Technology Strategist
Dārta Liepkalne
UX and graphic designer
Himanshu Shah
Strategic Advisor
Ritesh Gupta
Strategic Advisor
Kamal Gulati
Strategic Advisor
Bhuban Hota
Technology Advisor
Giselle van der Star
Communications
Arushi Sharma
Marketing